United by Blue Contribution to Stop Ocean Pollution – #QuitSingleUse Plastic Pledge

Communications Plan: United by Blue Contribution to Stop Ocean Pollution – #QuitSingleUse Plastic Pledge

  • Organization: United By Blue is an outdoor clothing brand and organization focused on ocean conservation. Through company organization and hosted cleanups, they have committed to remove one pound of trash from oceans and waterways for every product sold. 
  • Mission Statement: Prioritize the use of ethical manufacturing and sustainable materials. Produce products that encourage simple ways for customers to produce less waste and educate communities on environmental activism. United by Blue’s goal is to eliminate the most prevalent plastics in their waste stream by World Oceans Day in 2020.
  • Initiative: #QuitSingleUse – Campaign
  • About the Initiative: United By Blue’s mission is to eliminate the most prevalent plastics in the company’s waste stream including plastic poly bags, plastic bubble wrap, and swift tags. by Worlds Oceans Day 2020. United By Blue is asking customers and employees to join them in eliminating single-use plastic by taking the pledge to Quit Single-Use Plastic for 24 hours as a way of encouraging people to reevaluate their dependence on plastic. 
  • Campaign’s Audience: 

Targeted Audience: 

  • People interested in environmental conservation.
  • Customers.
  • Employees. 

Stakeholders: 

  • Volunteers.
  • Event Organizers.
  • Employees.

Spokespeople: 

  • Brian Linton (CEO and Founder of United By Blue)
  • Mike Cangi (Co-Founder and Brand Director of United By Blue) 

Channel: The volunteers are encouraged to share photos and videos of their day to the company’s Instagram account @unitedbyblue and tag their content with the hashtag #quitsingleuse

  • Primary: Social Media (Instagram, Twitter, and TikTok)
  • Content of the Blog: 
  • Where: Anywhere where people are able to take this pledge. 
  • When: June 8, 2020. 
  • Calendar: 
  • June 7/2019: The first blog announcing the event. 
  • June 8/2019: United by Blue launches the public pledge. 
  • June 8/2020: World’s Oceans Day. Report the solutions and results.